Kinship's Head of Connected Health in Veterinary Medicine Town Hall Series

Image courtesy of Blue Heron Consulting

Kinship Head of Connected Health Jeannine Taaffe spoke with Blue Heron Consulting about the state of the veterinary medicine industry, with a strong focus on what needs to happen in a post-COVID-19 world where costs keep rising. In the one-hour interview with Derek Tyson debuting Blue Heron's town hall series, Taaffe touched on the increasing need for mobile options in both pet care and compassionate end-of-life options—particularly for cat owners, who are drastically less likely to seek in-person veterinary checkups. She discussed one solution in the form of health alerts and wellness programs, which have proven the importance of preventative detection and accessibility to expertise.

The conversation also touched on the challenges of navigating pet care, with a need for tools that pet owners can use. Keeping the focus on care and outcome rather than increasing the yield, she said, will preserve medicine's mission of pet happiness. Still, she acknowledged the ever-increasing operating costs, as well as lifelong debt from medical school, are factors that pet parents will have to acknowledge as they seek better and more comprehensive medical care for pets.

Watch the full interview here.