A world that cares is a better world for all.

A world that cares is a better world for all

We’re building a coalition to bring more care to pet care.

See how we’re setting new standards.

Wisdom Panel

Our world-leading pet DNA test that helps you know more so you can care smarter for your pet, with easy-to-follow insights on breed mix, ancestry, genetic health risks, physical traits, and more.

Whistle

To give pets their best possible life by empowering the people who love them. We combine science, data, and technology to create products and services that provide peace of mind.

Pet Story

This platform curates top services for pet parents in Russia. The app offers live, online vet consultations  and Wellness plan subscriptions. While the site provides pet-related content, pet insurance options, and more.

FluffyGo

This mobile-first platform is a one-stop solution for science-minded pet parents in China. FluffyGo provides knowledge, pet training, games, and a curated selection of pet food and products to keep pets happy and healthy.

Pet Insight Project

Our pioneering project that’s on a mission to collect billions of data points from tens of thousands of dogs – and transform them into actionable health predictions to improve life for pups everywhere.

VetInsight

Our expert-driven, on-demand pet health platform. This suite of tools brings pet parents trustworthy health and nutrition guidance – while empowering businesses to credibly deliver their services straight to customers.

How we invest

We team up with like-minded founders and startups who are ready to set new standards in pet care.

Leap Venture Studio The first startup-centric program built to power early-stage pet startups with seed money, mentoring, and a network of pet pros.

Companion Fund

Companion Fund A $100 million fund with the singular mission to support startups that will build a better world for pets.

Pet Care Careers

Find open roles across our Kinship coalition.

Every person, pet and perspective is welcome at Kinship.

Let's talk

Have a question or looking to partner with us on a project? We’re all ears.