About us

We’re unlocking a new world for you and your pet

Because, if you’re like us, your pet is your world. At Kinship, we’re continuously working to challenge preconceived notions, evolve our environments, and (re)build a universe that supports and centers on people and their pets.

Kinship is a family

A family of interconnected brands. Like most families, we have different interests and expertise. But we all come together with a common purpose and love of pets—because they’re our kin too.

See how we’re making it happen.


We connect future pet parents to a network of more than 21,000 animal shelters, rescues, and places with pets in need. So they can find their perfect match, and more pets can find their forever homes.



We’re here to help you keep your cool in the wild world of pet parenting. Whether it’s new pet parent to-dos, product recs, vet advice, training tips, or pet culture content—The Wildest is here to help you ace it for your animal.



We’re one app to make pet parenting actually easier. With The Kin, you can live chat with licensed health, behavior, and nutrition pros, 24/7—and get everyday advice and content, personalized for you (and your pet).



As the world's leading tool for pet care businesses, we help organizations of all sizes manage their daycare, boarding, grooming, and training operations. So they can spend more time on pets.


Have a wild idea to help pets and their parents? We’re all ears.

We come from Mars.

We’re part of the Mars Petcare family. We share their belief that pets make the world better, so we should make the world better for pets, too.

We're open to all

Every person, pet, and perspective is welcome at Kinship. And we’re committed to building a more caring, inclusive world.