We help everyone pet parent like a pro.
Pets make us better humans—people who care. At Kinship, we envision a world where everyone cares. So, we use data, tech, and compassion to help everyone bring the best care to their pets.
Kinship is a coalition
We're an interconnected group of brands, teams, and partners. And like the best collectives in the animal kingdom, we bring together our individual niches to work toward a common purpose.
Our products and projects that help you pet parent like a pro.
WISDOM PANEL ™
Our world-leading pet DNA test that helps you know more so you can care smarter for your pet, with easy-to-follow insights on breed mix, ancestry, genetic health risks, physical traits, and more.
To give pets their best possible life by empowering the people who love them. We combine science, data, and technology to create products and services that provide peace of mind.
Pet Insight Project
Our pioneering project that’s on a mission to collect billions of data points from tens of thousands of dogs – and transform them into actionable health predictions to improve life for pups everywhere.
Our expert-driven, on-demand pet health platform. This suite of tools brings pet parents trustworthy health and nutrition guidance – while empowering businesses to credibly deliver their services straight to customers.